On-Page & Technical Search Engine Optimization (SEO)
People use search engines such as Google, Bing, and Yahoo to find what they are looking for on the Internet. If you have a website, you want listings for your website’s pages to rank high in search results.
Search engine optimization (SEO) is the process of optimizing both the internal and external aspects of your website for search. The goal of SEO is to improve the chances of your web pages being found in Internet search results for the search terms that are most relevant to your website, by the people you want to reach.
Organic search marketing can drive targeted Internet traffic to your website. As the online environment becomes competitive and the cost of pay-per-click advertising continues to rise, business and organizations that implement SEO on their websites will have a definite advantage over their competitors. Those that ignore SEO altogether run the risk of being banned from search results.
Is Your Website Optimized for Success?
Honey Tree Media can verify that your website is optimized for search engines like Google. If it isn’t, we offer many SEO services that can bring it into compliance with current best practices for search engine optimization.
On-Page SEO Services
On-page SEO is the process of optimizing a website with targeted keywords and semantic markup for both users and search engines.
The foundation of on-page SEO is keyword research. Good keyword research will tell you what words people are using to search online for the products and services you are offering. Not only in Google, Bing, and Yahoo — but on social media networks like Facebook, Twitter, and Pinterest too. Keyword research also gives you insight into your competition, help you learn about your audience, and give you great ideas for creating new content. Keyword research helps you decide what primary keywords and semantically related phrases to map to each page on your website (i.e., keyword mapping.)
On-page SEO also involves writing title tags, meta descriptions, and URLs, as well as optimizing and tagging content for search (including images and documents.) It also includes marking up content with rich snippets and schema so that it will stand out in search engine results.
Content can additionally be marked up with Twitter cards, Open Graph (OG) code, etc., to stand out in social media feeds. It can be marked up to encourage sharing, build links, and increase social signals. This, too, is part of on-page SEO.
Other Aspects of On-Page SEO We Help With
- Site architecture
- Internal linking
- Content creation
- Content optimization
- Design layout/wireframing
Technical SEO Services
When it comes to SEO, making small improvements to the technical aspects of your site can add up quickly in terms of increased visibility, usability, and conversions. Honey Tree can help you identify these areas, as well as diagnose any major problems that are holding your site back.
In our SEO audits and action plans, we examine over 80 aspects of your site that are critical to its performance. Here’s a small sample of what we look at in terms of technical SEO:
- Page load speed
- Image optimization
- URL redirects & response codes
- Canonicalization & duplicate content
- URL parameters
- Content delivery
- Browser compatibility
- Mobile optimization issues*
While our SEO audits and action plans focus heavily on on-page and technical SEO, they also take a peek at your site’s content, usability, authority, link profile, and share ability. For more information on our SEO audits and action plans — and why they are a great value — please click here.
* Please note that we do not specialize in mobile optimization nor responsive design. If we think you need a mobile SEO specialist when auditing your site, we will let you know and happily refer to a trusted provider if desired.
Other SEO Services
- White label SEO & SEO partnerships
- SEO copywriting & editing
- SEO for new websites
- SEO for site redesigns
- Content marketing
- Social media consulting