Your Website is the Foundation of Your Internet Marketing Strategy
Your website is the online home for your brand’s content and community. Other social networking sites and content publishing platforms will rise and fall in popularity, and make changes without consulting you. Your website is the online property you have the most control of. Keeping it it in top form is an important investment in the success of your business.
Sure, it is important to optimize for usability and social sharing. But first, you want to position it to be found by search engine users who are looking for the products, services, and information you are offering.
If you have a website, it is usually a good idea to let us perform an SEO audit before doing anything else. It will uncover any problems with the technical and on-page SEO aspects of your website. Just as importantly, it will identify areas for improving your website.
What Makes Our SEO Audit Unique & Valuable
Our SEO audit comes with an action plan that tells you what you need to do, step-by-step. It includes a custom checklist that you can work through to fix any issues with your website and update it to comply with current best practices in search engine optimization. We can even prioritize it based on impact vs. effort.
In some cases, we can work together to implement the action plan and monitor its success. If you would prefer to implement it internally, or to work with a third-party vendor, we can provide you with support to ensure that everything runs smoothly.
Our SEO audit evaluates 80+ aspects of your site against current best practices in SEO. Here is a sample of what we look at when we perform an SEO Audit:
- Internal linking structure
- Backlinks (number and quality)
- Optimization of content
- Broken links
- HTML tagging
- Validity of code
- Keyword rankings
- Indexing issues (e.g., duplicate content)
- Page load time
We can also analyze the competition for you so that you know exactly where you stand, and are able to prioritize your Internet marketing activities accordingly.
What About Content?
Good question. Every SEO audit includes a high-level assessment of the quality of your content based on a small sample size. If you are looking for a deep-dive evaluation of your content that will form the base of developing a successful content strategy, ask us about our content auditing services. You may also wish to check out our content marketing services page.
Do You Perform Local SEO Audits?
We sure do. Contact us for details.
What About Social Media Audits?
Yup. Just ask. To learn about our core social media marketing services, click here.
One More Thing
We will only work with you if we are confidant we can help. If you are serious about improving your online presence, we’d love to hear from you.
Ar you ready to level up? Great! Click on a button below to get started.